Type 1: Retail Therapy
Brother site of Net-a-porter
Fashion Focus: Designer fashion for men (obviously!)
Sister site of Anthropologie, thus also a part of the Urban Outfitters Group
Type 2: For the Curious Fashionable Soul
Seems to me, it's brand new. No affiliations.
Fashion Focus: Getting the online fashion community to hunt down what you want and where you can get it
Type 3: Street Fashion with a Brand
Need I say more? Basically, it's a NewLook/Chicotopia/Weardrobe type of website where people can post up pictures of their outfits, except this time, since the websites are started by various brands (such as Zara and Uniqlo) the people are wearing pieces from the brand.
Zara tries to attract fashion lovers by awarding those with selected outfits, after rounds of selection, with a monetary prize. The perks of it are that you must have at least two Zara items in your outfit and I'm not certain if this offer extends outside of Europe.